01
FOUR SEPARATE TRUTHS
The ERP showed one number, Shopify another, Amazon a third, and dealers a fourth — and none of them agreed. Customers were being told an item was in stock when it physically wasn't.
•Case Study
NORTHBOUNDBICYCLES
FROM FOUR TRUTHS TO ONE
90%
REDUCTION IN MULTI-CHANNEL OVERSELLS
Annual → Weekly
AUDIT FREQUENCY TRANSFORMED
200+DEALERS
COUNTING ON MOBILE, FULLY VISIBLE
These Numbers Don't Happen By Chance. See How We Did It
CLIENT OVERVIEW
•Retail & E-commerce
WHO IS NORTHBOUND?
Northbound Bicycles is a premium bicycle and accessories brand selling through 200+ dealer outlets across North America and Europe, alongside a direct-to-consumer presence on its own Shopify store and Amazon. With inventory spread across company warehouses, third-party fulfilment partners, and an extensive dealer network, knowing the true stock position at any moment was the company's single biggest operational challenge.
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INVENTORY TYPES MANAGED
Complete BikesFramesComponentsAccessoriesApparelSpare PartsSerial-Tracked UnitsSeasonal Stock
OPERATIONS
Multi-StoreDealer NetworkE-commerce (Shopify + Amazon)Multiple 3PLsOmnichannel
THE PROBLEM
CHALLENGES THAT
HELD THEM BACK
02
OVERSELLING ACROSS CHANNELS
With each channel updating on its own clock, orders were accepted for stock that didn't exist — averaging 2-3 oversells per week per region, each one a refund, a cancellation, and a marketplace rating hit.
03
ZERO DEALER VISIBILITY
200+ dealers self-reported their stock quarterly, and those reports were frequently wrong. HQ only discovered dead stock or regional stockouts when it was already too late to act.
04
ANNUAL-ONLY PHYSICAL COUNTS
Full physical counts happened once a year per warehouse. By the time discrepancies surfaced, they represented months of accumulated drift with no way to trace when or where they began.
THE SOLUTION
HOW STOCKOUNT
SOLVED IT
Stockount was deployed across Northbound's warehouses, 3PLs and dealer network as a single counting layer — without disrupting the existing ERP, Shopify or Amazon setups.
IMPLEMENTATION PROCESS
Each location was configured as its own storage, every dealer was onboarded to the mobile app, and real-time sync was established with Shopify and Amazon through the Custom ERP API. Because dealers count on their own phones with no ERP login, rollout across 200+ outlets moved quickly.
STORAGE-WISE CONFIGURATION
Each warehouse, 3PL and dealer outlet set up as its own storage zone for clean, segregated counting.
REAL-TIME CHANNEL SYNC
Shopify and Amazon connected via Custom ERP API — counts update every channel the moment they finish.
DEALER MOBILE COUNTING
200+ dealers count on their own phones, without ever logging into the company ERP.
WEEKLY CYCLE AUDITS
Rolling weekly cycle counts replaced once-a-year physicals across every location.
LIVE HQ DASHBOARD
Management sees count progress and stock positions across every region in real time.
VARIANCE TREND TRACKING
Audit-over-audit comparison surfaces which SKUs, stores and dealers drift first.
WHAT CHANGED
THE RESULTS
Stockount didn't replace any of Northbound's systems — it made every system finally tell the same story, across stores, channels, warehouses and dealers.
90%
OVERSELLS DOWN 90%
Multi-channel oversells across Shopify, Amazon and POS dropped dramatically after real-time sync.
AUDIT FREQUENCY TRANSFORMED
From once-a-year physicals to rolling weekly cycle counts per storage.
FULL DEALER VISIBILITY
200+ dealers now count on mobile — HQ sees every dealer's stock position in real time.
UNIFIED 3PL VIEW
Three fulfilment partners unified as storage zones under one audit plan.
SHRINKAGE DOWN 0.8PP
Shrinkage dropped by 0.8 percentage points within two quarters — caught within the week, not the year.
ONE SOURCE OF TRUTH
ERP, Shopify, Amazon and dealers finally agree — phantom inventory eliminated.
CLIENT FEEDBACK
“
For years, our inventory was four separate truths. Our ERP had one number, our Shopify store had another, our Amazon listings had a third, and our dealers had a fourth — and none of them agreed. We were apologising to customers every week. Stockount didn't replace any of our systems. It just made every system tell the same story. Phantom stock disappeared. Dealer visibility became real. We stopped guessing.
EL
Emily Larsen
Director of Retail Operations, Northbound Bicycles
STOP LOSING STOCK
START COUNTING SMART
Join brands using Stockount to keep stores, channels, dealers and 3PLs on one truth — eliminate oversells, track every item, and operate with complete accuracy across every location.